Eat Dust
EAT DUST officially began life in 2010 when Rob and Keith started the company out of their garage. They’d been friends for a few years before that and had pretty much been talking about doing something for themselves since the day they met.
The guys chose the name EAT DUST over beers in their local bar and sketched-out their signature handelbar stitching on the back of a beer coaster. It was from that moment that Eat Dust really “kicked off”. Today it is still just Rob and Keith running the company, but thankfully they have also had a lof friends help them out along the way.
At the heart of the company is the quirky and rebellious nature of Rob & Keith. They combine classic menswear and their love of denim with a wide range of influences ranging from old western styles, military wear, Americana, motorcycling, skateboarding and musical subcultures. Always with an open mind and the need to move forward. The result is a modern lifestyle brand with an outspoken attitude.
EAT DUST was founded on the principle of an uncompromising vision and the pursuit of quality, integrity and originality. This includes taking a stand against many of the appalling practices of today’s fashion industry. All production, sourcing and fabric development takes place in Europe because the company values craftsmanship, tradition, expertise, human dignity and respect. In addition, the close proximity makes collaboration much easier.
We hope you enjoy the ride.
_
Moderne Lifestyle-Mode aus Belgien